EXISTING PACKAGING VS. PROPOSED REBRAND
Cain’s Pickles was founded in New England in 1901. The company has gone through changes over the years but has stayed true to its sweet flavor profile that is regional to New England. In rebranding Cain’s, it was my goal to celebrate that rich New England heritage by embracing the Cape Cod, beach boardwalk style while also creating a recognizable “look” for the brand. The product heading and flavor type become signs on the boardwalk, and fishing elements such as poles and lobster are integrated into the background to further enhance the look.
