The SWiFTplus is a high end, market-leading product by Valeport, the leading UK manufacturer of hydrometric and oceanographic instruments. Stripe Creative worked in conjunction with Wall To Wall Sunshine to position the SWiFTplus as such.
The project purpose was to illustrate the stunning craftsmanship, production quality and top end design of Valeport’s SWiFTplus with new product imagery and all marketing materials such as press advertising, print work, digital ads, product sheets and display materials for Valeport’s resellers.
Art Direction
A striking, bold hero shot was required to illustrate superior quality across all different media. It was essential that the imagery made a visual link between the product and water while showcasing the quality and precision of the device and its features.
