A cement brand directly contributes to a city’s infrastructural development while also simultaneously making it a concrete jungle. The Coromandel Cares initiative is all about giving back to the society in a greener way. While the other brands still talk mainly about strength and durability, Coromandel takes a step further and strives to care.
Water, as essential as it is, is more often than not, taken for granted during the rainy season. Through Rainwater Harvesting, rainfall can be conserved, stored & used as per convenience, either directly or for recharging groundwater. Coromandel Cares will assist customers in implementing Rainwater Harvesting systems in their homes.
The design objective here was to come up with interesting minimal posters that convey the message to the people who visit dealer stores. We then decided to do coasters, danglers, streamers and tent cards in minimal style. A badge and an information card were also designed which were distributed by volunteers at public spaces in Bangalore during an activation.