Project Brief
Callista Interiors is an experienced firm working on Interior Design Projects since the past 10 years led by Arundhati Sathe. She was looking for a complete rebrand of her firm as they aim to reach to a larger target audience as well as build a new connection with her clients and target firms. She also wanted to expand her professional practice to the international market as the firm started getting projects from different places.
Her requirement was a bold, modern, minimalist identity that must be corporate as well as connecting.
The Concept
Callista means "Beautiful". The logo resembles exactly that! The small circle at the top right corner is like a beauty spot saying - "We make things beautiful for you". This passes a message to users/viewers that the firm is not only trying to be playful but also professional by using a formal font in the typography. The colours portray professionalism, grabs attention and shows passion & excitement as well as subtlety and minimalism; making it look more distinctive in their profession.
Old vs New
The old logo seemed to be a bit inappropriate due to the colours, typography and playfulness. The logo also seemed to be less formal and complicated when reduced to various platforms.
Our approach for the rebrand was to do a small research as to what kind of clients, projects and beliefs does their firm have and we found that they needed something that looked bold, appropriate, distinctive and simple. This will help them cater all kinds of clients as well as their target clients.
The smaller version
To make the logo more legible and appropriate for different platforms, we could give the same look as the main logo keeping the two letters and the beauty spot. So even when seen as a shortcut icon in a phone's home screen, the logo mark maintains its identity and makes it look simple as well as legible.
Hexagon being the strongest shape known, we added it as a part of the identity to portray strength, stability and efficiency.
Collaterals
When we started working on the collaterals, we could play a lot with the hexagon shape, the smaller version of the logo mark and typography. The result was classy, bold, elegant keeping it simple and subtle.
Online Presence
We followed a bit of a playful layout in the UI Design of website for Callista Interiors, leading into a more interactive and easy user experience. Instead of using flashy slideshows and animations, the websites has been kept simple, elegant; delivering messages to the user in an extremely subtle way.
