Luke McCambley's profile

Nike- Project Moonshot

In the late 1800s, tobacco companies began putting cards with images of baseball players in their packaging, and children began buying cigarettes just to get the cards. With these graven images of their idols, they could now carry their deities around in their pockets— Ty Cobb, the Patron Saint of the Swing, or Honus Wagner, King with the Golden Glove. 
Making a card of an athlete honors them. It turns them into a heroes and glorifies their task, declaring that their feats are worth preserving in history. This year, I’ve been able to turn hundreds of runners into heroes. 
At the beginning of their training, Nike took them all to training camp. Waiting for each athlete in their beds were bags with gear, shoes, and a hand-painted portrait. With one gesture, Nike sanctified their journey then gave them the tools to complete it. 
Nike- Project Moonshot
Published:

Nike- Project Moonshot

Published: