I have been appointed  and tasked to come out with a brand work, advertising materials and web site for a new company which ventures into monetization of coconut products.

The company’s name is Coconut Boss which will sell healthy coconut products 100% natural or organic.  The client wants a cool and fresh brand,  label design for their products and billboard posters for advertisement; then a website where to sell their products.

The aim for the logo design was to create something that would be modern, fun, cool and remain relevant for longer.

Coconut Boss logo will be a character trademark which will represent a monkey who wears glasses and a suit with a tie.

I wanted the visual identity to represent the company’s value and defining features better. I distilled the visual identity concept into a single phrase: ‘Love coconut, love Coconut Boss’. To emphasize the healthy nature of the company’s products, I based everything around a limited colour scheme, simple patterns and layouts that were heavily reliant on a grid.

The approach to the logo design influenced the rest of the process and defined the direction I wanted to take with the client for their products' labels and posters design.

I design the company's website and landing pages with the same principles from the branding process that determines the look and feel of its visual identity.

Site map

Wireframe