Bárbara Rezende's profile

Brand & Visual Identity Design for Tropical Lab



THE STORY

Tropical Lab is more than just an event producer, it’s the representation of Brazilian music through an insider’s perspective in Australia. 
Tropical Lab is a collective of people who love, support and believe that Brazil has so much energy and passion to offer through it’s musicality.  

Tropical Lab brings a new identity and concept to Brazilian parties in Australia, their ultimate goal: to turn your night into a lab of unforgettable moments. 
Tropical Lab was created to mix all the tropical wonders from Brazil with joy, music, love and diversity, delivering a unique and nostalgic experience, bringing that cheeky smile to your faces, spreading positivity through each and everyone that’s gonna be there.

The Tropical in their name comes from the Tropicália, a musical movement that started in the 60’s lead by Caetano Velloso, Gilberto Gil, Gal Costa, Jorge Ben Jor and others, when they made history singing the Brazilian culture during the years of military dictatorship. The lab mixes everything up, the old with the new, Brazilians with the world, rap with samba.

And I got tasked to transform this idea into reality. :)




Brand & Visual Identity Design for Tropical Lab
Published:

Owner

Brand & Visual Identity Design for Tropical Lab

Brand and Visual Identity Work for Tropical Lab

Published: