Harnessing the power of Social Media
to drive product sales and brand maintenance
Velour is a clothing and lifestyle brand that aims to transform men's and women's casual wear through minimal design and maximum comfort. Established in early 2019, the brand had to go through extensive planning phases and ultimately chose us, Floww Interactive, to help them facilitate their brand launch as well as brand maintenance on social media.
With visions of branching out to branded retail outlets as well as a dedicated e-commerce platform in the near future, Velour currently aims to sell their products by harnessing the power of social media platforms, namely Facebook and Instagram.
With visions of branching out to branded retail outlets as well as a dedicated e-commerce platform in the near future, Velour currently aims to sell their products by harnessing the power of social media platforms, namely Facebook and Instagram.
Photography & Styling: Ishrat Amin Photography
Hair & Make-up: Anika Farhat
Post Production: Ishrat Amin & Iktedar Bin Masud
Models: Tanaz Ahmed & Tasmeem Amin Auvro
For the Fall Collection, We arranged a studio shoot with all the styles,
keeping Velour's simplicity and minimalism in mind. We engaged fashion influencers with
medium to large follower bases to help us prepare for the launch.
Photography & Styling: Ishrat Amin Photography
Hair: Anika Farhat
Post Production: Ishrat Amin & Iktedar Bin Masud
Models: Faraz Hoque & Shahat Bin Salim
For their Summer line-up, we helped launched the brand with a launch video, along with a photo shoot and social media promotions that gathered great responses.
Photography: Salman Sadi
Hair & Make-up: Anika Farhat
Post Production Salman Sadi & Iktedar Bin Masud
Models: Kazi Naveed, Shahat Bin Salim,Tasnim Sunehra, & Troyee Chowdhury
We picked a dark environment to keep the dark, dull tones of the brand identity aligned. The photo shoot was paired with a launch video shown below:
Cinematography: Salman Sadi
Direction: Salman Sadi
Editing: Salman Sadi
View the results we drove in a snapshot below.
We would like to thank the amazing people that helped us pull this project together.
Want Floww Interactive to help us achieve great results using the power of Social Media?
Thank you for watching!
