Overview
Jet Fit offers one-on-one, group, and team physical wellness consultation. They promote healthy living, in and outside the office, with plans tailored to help meet individual wellness goals.
Laying the Foundation
The process begins by distilling an idea to its base components. A visual library begins to form and attributes of each component are extracted to construct the foundation of the logo.
Typography Exploration
Finding the right typeface is crucial when developing a strong brand identity. With a short cap-height and wide, bold characters, Pragmatica Extended offered a great base to evolve from.
Adjusting the Font
Finalizing
This crucial stage involves confirming that all measurements and alignments are correct and the logo is visually balanced.
Color
Color has a lot of significance and psychological impact that plays an integral part in setting the visual tone of a brand.
Let it breathe
Good design can stand on its own; give it room to breathe.
Now... does it scale?
Legibility and aesthetics are important factors when considering the variety of logo implementations. A good logo will be readable and attractive at all sizes.
Thanks for Viewing!