Development of the language and logo of the brand Zedora, a biosimilar medication for breast cancer from Libbs laboratory. The logo was built having as inspiration the cell multiplication, whereas the language was represented by brave, determined and optimistic women who have overcome cancer, giving prominence to their stories.
As a result, we have created a visual and verbal language that demystifies the image of women with cancer. Zedora refers to courage, determination and protagonism, with proprietary photographs. Along with the forms, the photographs come to life both in a human and in an intimate way, as well as technological, thus enabling the dialogue of both the medical class and the patient.