The brand Verde Campo has always produced products from natural ingredients. The proposed design “opens a window to nature”, strengthening the brand in a minimalist, bold and iconic way. We studied the union of nature concepts - inherent of the natural ingredients - and science, which is behind the production of the best possible product for the development of a new language for the brand and packaging. The design proposed introduces a new vertical leaf-shaped logo, adding the product intrinsic naturalness and a flexible yet iconic visual system, being sufficient to navigate a broad product portfolio.
Client: The Coca-Cola Company