We have been invited by brMalls, the largest integrated shopping mall company in Brazil and Latin America, to review its brand positioning by defining new values and purpose. In the face of those essential changes, we have designed the brand and branding system that would be split in the future among all the company's major malls.
The visual identity system developed is coherent with the moment of brMalls corporate brand, foreseeing the possibility of expanding the identity to the malls in a flexible way, ensuring unity and group identification. The identity has as a partial and complete idea, the multiplication of formal relations, resulting in diverse graphic combinations. From the same element contained in the logo, which can be an object, a background or an icon, there is the expansion to the identity, which even static, always suggests movement.