OLA Restrooms - April Fool Film
OLA Restrooms - Reveal Film
OLA Restrooms - Logos
OLA Restrooms - Behind Scene
Case Study
OLA Restrooms - A dirty joke that helped clean India
Background:
Health and sanitation is one of the biggest problems in India.
As India’s leading mobility service,
Ola Cabs wanted to move the urban audience.
As India’s leading mobility service,
Ola Cabs wanted to move the urban audience.
Opportunity:
1st April. Every year Ola pranks India asa customary April Fool’s Joke.
But this year we wanted to do more.
But this year we wanted to do more.
Idea:
Restrooms available in one touch-Ola Restrooms. We went after the need of the people. Realizing that lack of washrooms is a worry for our urban audience. So we promised on-the-go restrooms available on our app.
Execution:
We launched a product film for ‘Ola Restrooms’ enticing India to take note. As Ola Restrooms began to receive love, we revealed the real cause behind this prank through a film.
We then made India part of the solution by introducing a donation button on our app, urging people to contribute to the cause.
Results:
Over 1,20,000 people donated.
More than 20,000 toilets built.
Reach 17,310,043.
Online conversations more than 43,000.
OLA Restrooms - Case Study
