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OLA RESTROOMS - April Fool Film
OLA Restrooms - April Fool Film
OLA Restrooms - Reveal Film
OLA Restrooms - Logos
OLA Restrooms - Behind Scene

Case Study
OLA Restrooms - A dirty joke that helped clean India

Background:
Health and sanitation is one of the biggest problems in India.
As India’s leading mobility service,
Ola Cabs wanted to move the urban audience.

Opportunity:
1st April. Every year Ola pranks India asa customary April Fool’s Joke.
But this year we wanted to do more.

Idea:
Restrooms available in one touch-Ola Restrooms. We went after the need of the people. Realizing that lack of washrooms is a worry for our urban audience. So we promised on-the-go restrooms available on our app.

Execution:
We launched a product film for ‘Ola Restrooms’ enticing India to take note. As Ola Restrooms began to receive love, we revealed the real cause behind this prank through a film.
We then made India part of the solution by introducing a donation button on our app, urging people to contribute to the cause.

Results:
Over 1,20,000 people donated.
More than 20,000 toilets built.
Reach 17,310,043.
Online conversations more than 43,000.

OLA Restrooms - Case Study
OLA RESTROOMS - April Fool Film
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Sanjog Karulkar

OLA RESTROOMS - April Fool Film

OLA RESTROOMS - April Fool Film
2.2k
3k
6
Published: