Wild Turkey Bourbon was a dying brand whose glory days had passed when we received them. Having a reputation for being a high proof and flavorful bourbon, we needed to find a new voice that communicated these qualities and the "Give'em the Bird" campaign was born.
Through the campaign, we spread our new Badass ethos to the public and easily doubled the brand's revenue when it went live. This new tough and rebellious voice spoke within the vernacular of our product and differentiated ourselves from the competitors, breathing new life to The Bird.
Campaign spanned across Web, Out Of Home, TV, Print and Social Media.
Art Directors include: Chris D'Angelo & Scott Walker
Copywriters: Sarah Lefkowith & Alex Edelstein
Agency: Fly Communications, New York City
Through the campaign, we spread our new Badass ethos to the public and easily doubled the brand's revenue when it went live. This new tough and rebellious voice spoke within the vernacular of our product and differentiated ourselves from the competitors, breathing new life to The Bird.
Campaign spanned across Web, Out Of Home, TV, Print and Social Media.
Art Directors include: Chris D'Angelo & Scott Walker
Copywriters: Sarah Lefkowith & Alex Edelstein
Agency: Fly Communications, New York City
Web: A full service brand website designed in "Parallax". Check out the site.
