Leão™
Illustrator
Branding



LEÃO

Reinventing Leão™, one of the most beloved Brazilian brands established in 1901, in light of a new strategy to build a complete portfolio of infusions which reveals the Natural of Brazil. 

Following a process of familiarisation with the story of Leão™ through a visit to the production farm, which documented the agricultural process and the tradition of quality the brand carries, the visual rebranding was developed afterwards taking inspiration from its vast infusion portfolio, enriching the process of creation due to the rich collage of colours, flavours, cutouts and demographic.

Client: Coca-Cola Brasil






@pharusdesign / pharus.com​​​​​​​
Leão™
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Pharus Bright Design