Kailash Iyer's profile

IndusCare - rebranding

 
 
We tweaked the logo, keeping the base elements and positioning as before. The redrawn symbol eliminated all imperfections, and is geometric.

The hospital name was changed to all-caps to have more impact as a signage. The tagline font was changed to differentiate it from the main logo text.

The colour palette has been made softer, for the two colours to work better together. Each primary colour has a secondary colour to work with it.


A series of patterns have been derived from the logo, to be used as supporting graphics for subsequent branding collaterals.
IndusCare - rebranding
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IndusCare - rebranding

IndusCare is an upcoming super-specialty hospital. We updated the logo and designed additional branding elements.

Published: