Redesign Rewatex
In this main project, we created a fictional brand history as well as a brand identity for a company from the GDR, which actually didn’t survive the fall of the Berlin Wall. We decided to rebrand the company called “Rewatex”. “Rewatex” was a laundry service which also offered laundry collection and delivery service.
scope: brand positioning, brand identity, web design
uni project 2018
teamwork with Svenja Schulz
uni project 2018
teamwork with Svenja Schulz
old design
The challenge of this project consisted of getting to know the brand while defining a target group, researching the current competition, defining the position of the brand and develop a strategy before creating a design.
The various patterns are the focus of the new corporate identity. They show different clothes after the process of folding. The patterns also take up the lines of the original design.
