In the spirit of Idahoʼs wide-open winter escapes, Bellevue Squareʼs Center Court was temporarily (but artfully) hijacked, hosting a giant suspended paper snow and winter sculpture extolling the Gem stateʼs snowy assets.
How it works
Under the call-to-action moniker Tear it up, Washington residents were treated to the visually arresting installation as an artful reminder of Idahoʼs skiing and snowboard possibilities. Participants are then prompted to visit WinWinWinter.com every week, to enter to win a series of impressive getaway packages in any of Idahoʼs deluxe key resort destinations. Plus, they can check-out current powder conditions, learn about other Idaho resorts, and watch the behind the scenes video on the massive snow sculpture and share with friends via Facebook and Twitter.
Client: Idaho Travel Council
Agency: Drake Cooper
Art Direction/Design: Jennie Myers
Brand Manager: Josh Mercaldo
Paper Sculpture: Hens & Chicks Artist Collective
Video Production: Cabfare Productions