Zhang Shuo's profile

《联创所 - 城记》 THE NOTES- 企业画册

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联创所是深圳市城市规划设计研究院下属的设计所,主打城市设计产品线。

城市设计画册作为设计的成果呈现,客户的提资图片内容根据城市的规模、地理、功能需求、切入阶段,设计的形态各异,图面的表达也各异。因此在画册作为整体集中的呈现中,容易出现图像内容不统一,颜色花哨、角度凌乱、尺度不一的印象。但是重新补拍图片,重新绘制图纸的工作量又太大,对于画册设计这个阶段性工作来说,成本太高,亦不现实。因此,如何降低项目间图像内容的凌乱感,增加画册的视觉统筹能力,为画册带来统一的调性,就成为我们进入这个项目必要的切入点。

我们在城市设计这个专业板块的视觉特征理解基础上,为联创所设计了一套英文字体,突出城市设计的板块气质。以统一的字体视觉来统筹画册。在封面上我们以凹印、牛津纸和烫银,来使材料和工艺尽量简洁。以各个项目的红线和名称来作为内容,以项目本身作为整本书的封面。使其突出以项目展示为核心的推广画册的功能性目的。

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设计总监:张烁
设计师:陈雅安,梅嘉文,陈雪聪(实习)

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URBAN DESIGN COOPERATIVE is a design office that is a subsidiary part of the Shenzhen Planning, Design and Research Institute and it mainly makes urban design product line.

As a results presentation of the design, the urban design album has all the information providing pictures from the clients, where the the expression of the pictures and the form of design vary a lot based on the scale, geography, functional need and cut-in stage of the city. Therefore, during using the album to make overall presentation, there’s often easily leaving people impressions of disunity in the content of images, fancy colors, angle disorder or disunity in scale. But needed work for remaking the pictures and remaking the sketches is way too much. For the phased work of album design, it cost too much and is anything but practical. Therefore, it becomes a necessary breakthrough point that how to decrease the sense of disorder of the image content between projects, how to increase the overall planning ability of the album and bring the sense of unity.

Based on our understanding in the visual characteristics of the professional section of urban design, we designed a set of English typeface for URBAN DESIGN COOPERATIVE to highlight the section temperament of urban design. To overall plan the album with overall united typeface. For the cover, we used gravure printing, oxford paper and hot sliver to maximize the conciseness of the material and technique. Taking the red lines and titles of each project as the content. Taking the project itself as the cover for the whole book. Highlighting the functional purpose of the promotion album which is taking the project presentation as the core.

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Design Director: Zhang Shuo
Designers: Chen Yaan, Mei Jiawen, Chen Xuecong (internship)

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《联创所 - 城记》 THE NOTES- 企业画册
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《联创所 - 城记》 THE NOTES- 企业画册

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