UNDER ARMOUR HIGHLIGHT MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer
Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock,
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
Sound track: DJ Sean P
UA Highlight MC spot
UA Highlight MC : CG Shots String-Out BTS
The black beads coming from the ground are actually "infill" used on turf fields — composed of granules of soft plastic pellets.
