The dental office is undergoing a complete makeover of its brand, in search of a better structure in its communication and organization. Involvement in this project ranged from the creation of a new name to the conceptual definition of the new visual identity and its entire creation.
The word sanatre has Latin origin, meaning the one capable of healing.
The main guideline was a clear visual communication, transcending the result of the services provided, always seeking the perfect oral hygiene of its patients. Another important point was finding a way to make the brand more humane, accessible and close to the patient, alleviating the apprehension that many have of going to the dentist.
After an imagery research related to the context of the company, it was noted that the shape of the half circle is present in various ways in human facial expression when we are smiling.
Despite being a widely used element in this segment, we sought to escape the obvious and design a symbol that also had some connection with the new name of the company, reinforcing this new stage.
The result is a simple and objective symbol, designed from semi-circles, with well-defined shapes, referring to the anatomy of the letter S and relating directly to the niche and name of the dental office.