Lune production is a pioneer in the field of conveying the cultural and artistic values of Vietnam to the art lovers community in Vietnam and abroad. They use materials from the daily life of Vietnamese people all over the country and put them in their stage performances.
In order to convey those cultural values in a unique way, they use a very unique art form that were created in Vietnam, the "Vietnamese Bamboo Circus" play. They use bamboo as the main material to build the context, props, ... in that play.
This is my personal project in my university.
CONCEPT
There are many featured images of Vietnamese culture to create a general concept for Branding and Lune Production's website such as storks, bronze drums, door frames ... but the one brings out the most of efficiency is the image of bamboo - Lune Production's core value. The bamboo image has been attached to the material and spiritual life for a long time and can be considered a symbol of nobility, cultural and rural life of the Vietnamese people. More specifically, the bamboo also is the material used throughout Lune Production plays.
BRAND IDENTITY
With the great core value that Lune Production brings to Vietnam in terms of culture, politics, economy and society, they deserve to have a brand identity that is strong and has a personal touch to promote this national cultural image more effectively. Under a more multidimensional perspective, Lune Production once again pioneered in refining its image through branding, and culture and art organizers in Vietnam can see this as an example to improve their own image system to be more refined and professional.
WEBSITE
An artistic website system that inherits Vietnam's cultural values will help Lune Production bring their image closer to the art-loving community in Vietnam, and especially around the world. The website fully demonstrates the spirit of the plays as well as provides the necessary information of the artists. User-friendliness is always their top priority so that users can access information quickly and with ease.
Special thanks to Miss Nguyen Phan Thuy Duong (MA) and friends, brothers and sisters and my family for their contribution and support to complete this project in the most comprehensive and professional way.
Credit:
Photos: Lune Production Company, Vietnam Cultural Newspaper, Shutterstock, Unsplash, Internet.
Trailer video stock: Lune Production Company
Main Assistant: Kris Tran
Audio: Lune production Company
Photographer: Chiron Duong, Thu Nguyen
Animator: Vu Anh Khoa
