Trời đang mưa,
sao còn chưa GrabFood?!
It's raining. Grabfood awating
Credits
Client: GRABFOOD
Production House: HAPPY HOUR STUDIO
Creative Director: Nguyễn Thiên Ngân
Planner: Phan Ngọc Lệ Minh
Account: Phan Ngọc Minh Trang
Planner: Phan Ngọc Lệ Minh
Account: Phan Ngọc Minh Trang
Key Visual
Art Director/ Designer/ DI: Hải Dương
Photographer: Hữu Dương
Key Visual
The main idea of the KV is about caring. In the heavy rain, the girl worried about the boy getting wet. On the other hand, Grabfood boy also wants to serve the girl in the best way possible. He gives her the food carefully and thoughtfully. The bond between Grabfood and the customer is shown in the KV.
Idea Sketch
I quickly sketched some good angles for the KV. After discussing with my team, we chose the best angle where the meanings of the TVC was fully shown, then it was the visualizer who finished the sketch before showing to client.
Process
It took me 3 days to find stocks, retouch talent's images, make the KV's composition and finish it.
Kv versions
We decided to retouch the colors in two tones: Warm and cool. The warm tone expressed more emotional and had a cinematic feelings when the cool tones truly showed the context and the weather. Client has chosen the warm tone because this was an emotional TVC.
Media
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