By drawing inspiration from abstract tennis iconography and data visualizations, I designed the graphics for a three-part interactive challenge at the 2018 IBM Fan Experience during the 2018 U.S. Open. There, IBM showed fans how they use artificial intelligence to see, hear and understand emotion as well as address world issues, from identifying problems with cars and trains to treating cancer.

In collaboration with the GPJ New York office, I helped the team solve the challenge of crafting a simple, elegant solution for an extremely complex product. More importantly, the space amplified the fan experience while showcasing the power of Watson and the possibilities of partnership.