MANUAL DE IDENTIDAD CORPORATIVA OCM AEXāāāāāāā
Client:Ā OCM ā AEX. Suppliers for wine retail
Project:Ā Redesign of the logo and corporate identity manual
Concept:Ā Keep the colors of the original logos (which also refer to the color of the wine). The new logos have been redesigned to represent a container with a āless is moreā approach. This refers to their activity with their suppliers, and bothĀ can work together or separately, as if they were barrels stacked in a cellar.
Requirements:Ā Keep the original colors, gray and maroon, and allow the two logos to be used both together and separately.