COMPANY MISSION
At I.C. Kone, we use all natural healthy ingredients; with the flavor and taste a kid would love and the goodness a parent would want. We stand by our ability to provide a delicious refreshing dessert for those who may have a dietary need and/or individuals seeking to maintain a healthy lifestyle.
LOGO DEVELOPMENT
When developing the logo, I was exploring the themes of - refreshing & playful, bright & beyond, and friendly & outgoing. All of these words were found in the brief; I simply organized them into directions. The one direction that the client ultimately went with was "friendly and outgoing". From there, we discussed color and typography to bolster this friendly, inviting logo.
BRAND ELEMENTS
For both online and marketing collateral, I developed a fun and playful pattern composed of the ingredients used to create IC Kone snow cones. These patterns work as a static image and a moving video for information to be overlaid. The bright magenta and blue brand colors are superimposed on the fruits and backgrounds to unify the content.
Thank You!
