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Liquid Gravity is a brewery in San Luis Obispo, California. Our goal was to merge the traditional flavors of their brews with their modern brewing methods. Outlined below is the logotype method and process. 






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Process Step 1 - Concept Rough Sketches
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Process Step 2 - With our concept approved above, we begin exploring type styles.
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Process Step 3 - Using the type styles above we explore iconography and lock ups.
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Process Step 4 - Using client feedback we adjust the lockups and embellishments to have a more traditional flair.
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Process Step 5 - We finalize the iconography, adding a modern spin. 
(video process attached)




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Liquid Gravity Brewing Company Logotype
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Liquid Gravity Brewing Company Logotype

Logotype case study for Liquid Gravity Brewing Company. Included is the process we took to bring the logo from sketch to final vector.
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598
2
Published:

Creative Fields