A dog is not a toy

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  • Photographer: Pep Avila
    Digital Retouch: Pep Avila
    Agency: Euro RSCG Barcelona
    Creative Director: José María Batalla, Ana Navarro, Maico García
    Copywriter: Ana Navarro 
    Client: Fundación Altarriba
    Silver Epica Award 2006, LUX Bronze 2006
    A dog is not a toy
    Each year hundreds of dogs are abandoned because their owners are tired of playing with them.
    Fundación Altarriba, a non profit making organization, was constituted in June 1998 and develops programs and projects all focused on the protection of animals, with funds from private people.