UberLITE

Brief:
Introduce UberLITE as a simpler and more reliable Uber alternative to existing riders.

Concept:
Light, simple and reliable is a theme running from the app through to every comms deliverable. 
We use functional, fluent language combined with a bold colour background.
No: Maps
No: Additional Visual Metaphors 
No: Additional Visuals

Role: Concept & Design

UberLITE Campaign
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UberLITE Campaign

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Creative Fields