Gusta is a handmade jewellery brand based in Poland. Founder and goldsmith artist Agnieszka Jankowiak takes inspiration from fashion, art, nature and everyday life. She believes jewellery to be a carrier of memories, and hopes each small-form piece she carefully creates will be handed down through family generations of worthy hands.
The logo and illustrations feature across applications including stationery, business cards and packaging. All of the pieces come together in the creative photography set.
Soft tones and gentle forms feel warm and modern, accompanied with subtle abstract shapes to represent the classic - both styles which Agnieszka is eager to achieve in her jewellery design. The gold foil embellishment represents knowledge and expertise of Polish goldsmithery. All elements combined hope to echo the founders inspiration, feeling relevant within fashion and art, as well as nature.
Brand Identification for Gusta Jewellery
made with our partner Joanna Ziemowska
client: Gusta Jewellery
photos: Kuba Szopka
type foundry: Latinotype