Leda Giusti | BRAND IDENTITY | PACKAGING
The Client
Leda Giusti is a jeweler specialized in diamonds who is on the market for over 20 years working with refined gold jewelry. Her business, run by herself and her family, covers the entire Brazilian market through online sales exclusively.
Leda Giusti is a jeweler specialized in diamonds who is on the market for over 20 years working with refined gold jewelry. Her business, run by herself and her family, covers the entire Brazilian market through online sales exclusively.
The Objective
To design a sophisticated brand identity able to translate Leda's style and personality, while focusing on enhancing and personalizing the customers shopping experience, compensating the absence of direct contact between customer and seller from online sales.
To design a sophisticated brand identity able to translate Leda's style and personality, while focusing on enhancing and personalizing the customers shopping experience, compensating the absence of direct contact between customer and seller from online sales.
The Solution
From the post office delivery boxes used to send their jewelry, arose the idea of appropriate the kraft paper (the boxes material) as a brand differential, expanding its use to the brand's collateral in a sophisticated way, something unusual in this industry, commonly associated with noble materials.
From the post office delivery boxes used to send their jewelry, arose the idea of appropriate the kraft paper (the boxes material) as a brand differential, expanding its use to the brand's collateral in a sophisticated way, something unusual in this industry, commonly associated with noble materials.
The kraft paper brings a handmade air to the brand, adding a human touch to the equation and helping to nurture the consumer experience together with personally signed cards sent in the mail packaging.
Client: Leda Giusti
Year: 2020
Year: 2020
