THE ZOO OF TOMORROW
WWF REGIONAL CAMPAIGN
Animal trafficking happens everyday. Their body parts are hunted, sold, and bought. But people don’t take action because they don’t get to interact with these animals enough.
So how can we make people realize that this urgent problem is actually closer than they think. By bringing it close to home with...
We empty a zoo to send a roaring message.
A new and modern park built to look like a regular zoo, built to conserve all forms of animal wildlife, built to save species of all kinds but with one thing missing: the animals.
It's a home without tenants because illegal animal trade continues to be a threat to their existence. This place is meant to be a wake-up call to show people what a future without animals will look like.
It's a home without tenants because illegal animal trade continues to be a threat to their existence. This place is meant to be a wake-up call to show people what a future without animals will look like.
And not just one zoo.
We will have Z00s of Tomorrow built across the Southeast Asian region.
We will have Z00s of Tomorrow built across the Southeast Asian region.
Thanks to all the online impressions, more viewers and readers will be inspired to pledge as a united community against illegal wildlife trade when they visit our website.
Through out-of-home efforts, the Z00 of Tomorrow will be advertised as a new attraction across Southeast Asia. This will create region-wide awareness and build a unified stand against illegal wildlife trade.
WWF will produce supporting online content to help convince them to have a change of heart.
Associate Creative Director: Savio Fonseca
Art Director: Cheryl Lee
Designer: Eliza Liaw
Copywriter: Issel Jayme
