"RED ROOSTER" is a concept piece that reimages the branding and packaging for popular hot sauce brand, Red Rooster. The central imagery being a play on the Louisiana state seal - this hot sauce is a Louisiana native, tried and true. On what would be the side of the bottle, we see a wax seal - Red Rooster has received the "seal of approval". Lastly, the paper-bag backing is reminiscent of takeout packaging, the kind that often holds fried chicken that you might want to throw some Red Rooster on.
