Concept website UI for local cafe https://www.bikebeandurban.com
The concept was focused around showing off the atmosphere of cafe, using existing imagery but with refreshed copy. 

The coffee/bike section is a way to show the offering and the share overall feeling for people heading to the promenade/looking for a new local coffee shop. The offering displays value and incentive to visit, showing different options of food and drink, as well as communicating a sense of community. 

Existing site is a single page, which i feel doesn't capture enough of the essence and atmosphere of the cafe. there is no offering or value add for any new potential customers, or enough to motivate someone to visit, compared to the other local cafe's on the beach promenade.

The roll over image for the coffee displays knowledge of the style of coffee, educating customers who dont' know the difference, but at the same time assuring regular coffee drinkers of their pedigree.