Bombay Sapphire Stir Creativity Campaign

Bombay Sapphire called for artist submissions to their Stir Creativity campaign. My idea named 'Holi Spirit' was inspired by the 'Bombay' part of the brand name and its connection to India so I decided to design a poster with Holi (the Hindu festival of colours) in mind. Creativity to me is colour and energy so I believe that the concept of using splashes of colour combined with the hand-drawn mandalas represent celebration and the vibrant and cultured spirit of Bombay Sapphire as a brand.