Just like with fashion, people connect sound to their identities. This project features a brand
enhancing and strategic Sound Identity for Gentle Monster with a corresponding Concept Album and Soundtracks, Soundscapes, a Brand voice and a sound logo.
Fashion Branding / Sound Identity / Graphic design / Sound Design / Strategic Concept Development
Graduation Project: Amsterdam Fashion Institute / Year 2019
Product Enhancement Sound: fictive sounds that add narrative and conceptual value to static visual products.
Gentle Monster Sound Logo
One of three produces Sound Scapes, created for pre-existing Gentle Monster environments.
One of three produces Sound Scapes, created for pre-existing Gentle Monster environments.
One of three produces Sound Scapes, created for pre-existing Gentle Monster environments.
'The Frame of Experiment', track no.1 on the Gentle Monster Concept Album 'Through Other Lenses'.
'Through Other Lenses', track no.8 on the Gentle Monster Concept Album 'Through Other Lenses'.
Graduation Project - © 2019 Jeffrey Dral (NL)
Concept Album: Through Other Lenses - ℗ & © 2019 Jeffrey Dral (NL)
Sound Direction by Jeffrey Dral - Written, produced and mastered by Marnix Vinkenborg
Cover image: Mix-up by Jeffrey Dral. Obtaining images of Man Ray (Man Ray, Indestructible Object, 1958),
and Gentle Monster (2018).
Most images are property of Gentle Monster, partly retouched, collaged or animated by Jeffrey Dral.
