NIKE BY YOU – ZOOM Fast Pack


Custom Typography
NIKE BY YOU – Fast Pack
Nike By You is a program with which the customers can customize and create their own Shirts right in the store, choosing from certain assets.
For the Chinese Flagship Story HOUSE OF INNOVATION 上海001 I was commissioned by Nike China and Royalclub Shanghai to create custom typographic logos illustrating the words "Faster", "Run", "Dash" and "速" (Speed). The goal was to create fast-moving typographic Illustrations that reflect the character of the Nike Zoom Line.

Finalizing (kerning, perfecting proportions and spacing) as well as additional Sketches by Samara Keller

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Sketches for "Dash"



Sketches for "Run" and "速"



Sketches for "Faster"


PHOTO COURTESY OF NIKE CHINA.​​​​​​​

Check the project out on

Thank you!


NIKE BY YOU – ZOOM Fast Pack
1,032
7,703
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Published:

NIKE BY YOU – ZOOM Fast Pack

Nike By You is a program with which the customers can customize and create their own Shirts right in the store, choosing from certain assets. For Read More
1,032
7,703
42
Published:

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