Custom Typography
NIKE BY YOU – Fast Pack
Nike By You is a program with which the customers can customize and create their own Shirts right in the store, choosing from certain assets.
For the Chinese Flagship Story HOUSE OF INNOVATION 上海001 I was commissioned by Nike China and Royalclub Shanghai to create custom typographic logos illustrating the words "Faster", "Run", "Dash" and "速" (Speed). The goal was to create fast-moving typographic Illustrations that reflect the character of the Nike Zoom Line.
Finalizing (kerning, perfecting proportions and spacing) as well as additional Sketches by Samara Keller
Check the project out on
Sketches for "Dash"
Sketches for "Run" and "速"
Sketches for "Faster"
