'Ragi Batter' by 'the batter lady' is a concept packaging, created out of a belief to be able to have healthier substitutes for ready-to-eat packs in the market. Ragi (finger millet) is an excellent source of natural calcium which helps in strengthening bones for growing children and ageing people. This pack has an easy-to-tear top with a resealable zip lock. The inside is aluminium foil which helps keep the contents fresh, and last longer.
The visual element has been inspired by the key ingredient i.e. ragi, keeping in ming the future scalability. Ragi Batter can be further expanded into a product line by 'the batter lady' of healthy foods made out of different grains (eg: rice, wheat etc), with the graphic changing accordingly.
This project was featured on Packaging of the The World
