Work Book Design - Business Camp™
With the new separation of the Business Camp company from Fiftysix Creations, Taj Pabari was looking to streamline the program and reduce staff resources with the creation of a workbook. The workbook had to usable by and target the interests of kids between the ages of 8 - 16. The current business camp program had to be adapted into a workbook format as a tool to facilitate the 3 day program. Careful consideration was taken to layout, usability and print design, as the book was required to be set to A5 dimensions. The workbook contained graphics to assist with activity facilitation and education of the Business Camp program. User testing was conducted during the design process and amendended according to feedback received. Taj Pabari and the Business Camp staff loved the final version, with very positive feedback from kids and parents attending the camp program as well. The original version uses a red colour scheme (as seen below) however, the workbook has been recently updated to a blue colour scheme to assist with differentiation of the Business Camp and Fiftysix Creations companies.
Tools Used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
