Meinl Coffee | summer semester 2011 | University of Applied Arts Vienna
This is a campaign for Meinl Coffee, one of the most famous coffee brands in austria. The challenge was to launch its new blend: the espresso viennese style in a way that was appealing to a young audience. Our insight was that the package had to stand out, that's why we proposed a redesign combined with a cheeky headline campaign.
"You can sleep when you’re dead."
"A Viennese landmark which won’t put you to sleep."
"Coffee to drink, not to go."
"Energydrink since 1862."
"Official partner of the Long Night of the Museums."
"From zero to one hundred in a sip."