Brief. Design and apply a layout onto an All-Star shoe for Jagermeister South Africa. The Design must promote brand awareness, must appeal to the consumer as an asperational item for use under the campaign for JagerMusic (as per brand positioning). Designs must be clear and clean.
Initiated by Charl Greyling (brand ambassador for Jagermeister South Africa)
Development overview. Various aspects of the design were dependant on restrictions to the printable area. Designs were appropriated after numerous phases to maximize brand real-estate and minimize clutter.Illustrations displaying the brand application to product were also used to give the client a better understanding of the final product
Design, Illustration, Photography, Layout: Julian Nilsson
