Memes created for the Ontario Reign Facebook Site for the 2012-13 Playoff Run. These memes have created a solid following of new fans on the team's Facebook Site. The memes have also opened up the Ontario Reign Facebook page to new demographics outside of the traditional hockey fan. Younger, more ethnically diverse fans have been "liking", commenting and sharing team memes when posted. Memes have also been a great way to soften sales pitches and generate interest in new promotions and offers.