In this brief, I set myself the task of opening up the discussion of masculinity. Men currently make up 75% of suicide related deaths and is the biggest killer of men under the age of 45. I wanted to create a campaign that stopped this from happening before the situation would arise in the first place and give men a voice and show that they’re not alone and that it’s okay to be vulnerable.
This piece of direct mail will build intrigue as well as showcase the brands ideals and aims. The pack would include two postcards for the user to do with as they please. We will urge the users to write out a postcard with the other to be used at a later date, to be kept as a keepsake or to be given to a friend in need.