Tupla (Cloetta) was looking for a new concept for Instagram that would emphasize their brand value, adventure.
Our audience were teenagers between the age of 15 and 25. The main objective was to create a lasting concept that would grow Tupla's Instagram community and make sure they are engaging with the concept.
Our audience were teenagers between the age of 15 and 25. The main objective was to create a lasting concept that would grow Tupla's Instagram community and make sure they are engaging with the concept.
We wanted Tupla's customers to literally go out and seek new adventures. We created Tupla Stash, a concept running mainly on Instagram stories. So how does it work? First you follow Tupla on Instagram. We then release clues on Tupla's Instagram stories where the next Tupla stash is hidden (around Finland). The one who finds the stash (literally a metal box) will win a prize.
We hid nearly 100 stashes across the country to make sure (almost) everyone had a chance to join in on the adventure. The concept was a success. Tupla's Instagram stories impressions grew by over 500%, we got thousands of new followers and best of all the consumers loved the concept. A customer told us that there were over 30 people searching in the woods for a particular stash. Crazy!
