Loyalty Corp creates white labelled and fully branded Rewards platform delivering instant benefits and savings to members.

My first project as part of the company was to update the main category pages from our white labelled platform: eCards, Gift Cards, eStore, Online Offers.

Through user feedback and testing, the category and offer pages have been made them more attractive and easier to navigate while prioritising the most important information for user shopping on the go.

I started by using the homepage as a canvas for companies to introduce their brand and story to their members. With the desire to engage companies and users alike, a new dynamic home page was designed, keeping in mind the right amount of information for companies to provide, with a main focus on the benefit of their brand, e.g. providing savings through discounted gift cards, entering competitions or earning points on task completion. Since most of them were browsing the platform on a mobile device, using a responsive grid system was a no-brainer.

To promote our eWallet solution, a widget has been introduced, with enough flexibility to cover multiple balances for points, currency, savings or even cryptocurrencies.

The other tiles provide room for companies to set up their own goals and brand voice, guided by our design team. This level of personalisation has been ranked as one of our strongest selling point.

The new dashboard offers a personalised experience to users, guiding them from their first connection onwards.