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GUIDED BY THE STARS
Ramadan is a time spent with family and friends, but it is also a period of quiet introspection. Through 'Guided By The Stars,'
a custom-made pop-up book, Hatch shared in the spirit of the month and encouraged everyone to pause and do some
self-reflection.
Our narrative follows a boy on his journey to understand his purpose. Along the way, he meets five ethereal characters - Respect, Patience, Remembrance, Compassion, and Reflection. Each of them embodies the spirit and values of Ramadan. Every encounter helps the puzzled boy make sense of himself and his place in the world.
The story came to life in the form of an elegantly illustrated and designed pop-up book. From cloud-filled skies to mystic planes, each section truly showcases the setting and draws the reader into this sublime world.
Creative Director: Nisreen Shahin
Editorial Designer: Nasiim Rezapour
Copywriter: Omer Al Amin, Amy Donohue, Tiffanny Rebello
Illustrations: David Popomeya
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