Shinsegae Food Market
Branding, Wayfinding, Signage
Published by Mucca Design

• Brand – Upscale food market in the department store
• Target – Household with high income
• Market – Department store

Design Task
- Design the uniform works with the entire branding
- Come up with diverse materials and styles for signage / nametag
- Organizing Korean and English information best

Design Solution
- Focused on employees’ comfort of wearing the uniform in modern style
- Designed name tags with proper materials, Easily able to replace information
- Found Korean typeface that work with English typeface
- Organize texts and logos depends on the signage style and shape
Shinsegae Food Market_Wayfinding
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Published:

Shinsegae Food Market_Wayfinding

3
121
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Published: