Les Briardines is a french crafted pasta brand located in the Briard country (State of Seine et Marne), France.
The new brand provides 7 kind of different pasta made of durum wheat.
The whole process is made at the farm where the product is sale to the final consumer.
The client has chosen us because of our skills in the food market/business/branding.
He wanted an authentic but recognizable brand.
Throught the paper and fonts used, we wanted to express our ideas and thoughts of sustainability.
The plastic bag is a vegetable plastic bag.
We have been created the below applications :
Logo - Business card - 7 packaging - Business brochure - Website - Billboard
Art Direction : Alexandre Arzuman
1st Graphic Designer : Benjamin Dumontet
2nd Graphic designer : Lila Le Minh & Océane Fillon
Photography : Océane Fillon